Book Review: Beauty, Inc. by Tara Lain

Reviewed by Morgan 

29761607Title: Beauty, Inc.
Author: Tara Lain
Series: The Pennymaker Tales #3
Heroes: Robert/Magnus
Genre: MM Contemporary
Length: 121 Pages
Publisher: Dreamspinner Press
Release Date: June 8, 2016
Available at:  Amazon and Barnes & Noble
Add it to your shelf: Goodreads

Blurb:  Is beauty only skin deep?

Chemist Dr. Robert “Belle” Belleterre loves flowers, green trees, his best friend Judy, and “his baby”: the new face cream he developed to help put his father’s small cosmetics company on the map. Sadly he gets no help from his alcoholic, gambling-addicted father who loses Belle in a poker game to Magnus Strong, the CEO of Beauty, Inc. the largest American cosmetics company—a man infamous for his scarred ugliness.

Belle finds himself uprooted from his home, living in a wildly crazy apartment in New York owned by Mr. Pennymaker, and completely unprepared for his mad attraction to the charismatic Strong. Feeling like a traitor, Belle fights his passion only to see more and more of the goodness and humility hidden by Strong’s ugly face. But when Belle’s family starts manipulating his life again, the odds turn against happiness for beautiful Belle and his beloved beast.


Review: Belle’s father is a drunken gambler who loses his son to a competitor, Magnus Strong, in a poker game. Magnus wants Belle for his genius in the laboratory – and the fact that he’s beautiful doesn’t hurt.

Though Belle is crushed at being forced to leave his friends, family and all the hard work he’s invested in his lab, he willingly goes to NYC to follow though on his father’s obligation.

While there, he realizes that Magnus’ company and the man himself are leaps and bounds better than his father’s floundering company with it’s poor management and lack of sound planning.

Belle is torn between wanting to be loyal to his father and loyal to his new employer. Mixed into that is an unquenchable desire for the scarred Magnus himself.

Magnus believes himself too ugly to love, but most importantly, unworthy of love due to the accident that caused his scars. It’s up to Belle to convince him otherwise.


Like all the others in this series, this is a tongue in cheek look at old fairy tales, this one, Beauty and The Beast. I think it was very well done. It definitely put a modern spin on the fairy tale that was almost pretty believable.

Of course Magnus acts far too perfect, as does Belle. The amount of do-gooder-deeds is overwhelming! The relationship between Belle and Magnus felt a bit disjointed and then rushed – but it was still very sweet – especially in the end.

If you’re a fan of the series, then you’ll surely love this one as well. They don’t need to be read in order and this can definitely be a standalone.

I enjoyed it very much and give it 4 of 5 stars.

Overall Impression: I really liked it

*I received a copy of this book from the publisher in return for a fair and honest review.*

Categories: 4 Star Ratings, Book Review, LGBT, Morgan's Reviews, Published in 2016 | Tags: , , , , , , , , , , , , , , , , , , | 1 Comment

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One thought on “Book Review: Beauty, Inc. by Tara Lain

  1. taralain

    Thank you soooo much for reading Beauty, Inc. I’m really happy you enjoyed it. : )

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